When it comes to sponsorship, don’t be a bobblehead
by Debbie Pirone, Senior Account Executive For nearly a decade, I’ve attended countless games and events, and unlike most folks sitting around me, I spend more time watching sponsorship activities than...
View ArticleForrester report references Marcus Thomas’ approach
Marcus Thomas’ use of brand tracking surveys to evaluate the impact of social activities has been mentioned in a November report on social media measurement from Forrester. The 10-page report, “Win the...
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Research: the Creative GPS
by Jennifer Hirt-Marchand If you want to get to a destination, you can get in your car and drive aimlessly. Or, you can use your GPS to prepare a route and get there directly. If your organization or...
View ArticleTapping into the timeshifting consumer
Nielsen is reporting major growth in timeshifting, with consumer’s now DVRing 7% more than last year and that trend is expected to continue. Mobile is also gobbling up a bigger and bigger share of how...
View ArticleGoogle Adwords Enhanced Campaigns: A two-part deep dive
By Jordan Burnside, Search Manager, Marcus Thomas LLC This is part one of a two-part article on Google’s AdWords Enhanced Campaigns Last week Google announced the rollout of AdWords Enhanced...
View ArticleSherwin-Williams Win Validates Category Alignment
In 2012, Marcus Thomas aligned its business into four core areas: Business to Business, Consumer Packaged Goods, Professional Services and Home and Garden. Planning, account service, creative, media,...
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2013: The Year of Mobile Research?
We’re living in an age of accelerating change. The pace quickens every day. Market research is no exception. Market research continues to redefine itself and utilize new technologies, as old ways are...
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Three Things Stand Out About Facebook’s Revamped News Feed
Anytime Facebook makes a change it makes news. Sometimes it’s good news. Sometimes it’s not. When the company announced this morning changes to its news feed, the Social Media team at Marcus Thomas was...
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Facebook Briefing: News Feed Changes
This briefing was kindly provided by Monina Wagner, social media community manager at Marcus Thomas. It is a follow up to an earlier post announcing Facebook’s News Feed Change. Introduction In order...
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Research Technologies: reading the pulse of your target audience
The emergence and growing influence of digital technologies has created a surge of new marketing research platforms, to meet quick-response, behavioral and mobile research needs. The good news is that...
View ArticleMeeting needs. The real killer app.
Websites play a big role in how companies engage with their customers. So when you’re responsible for designing and building a new one, it’s important that the site properly represent your brand. But...
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Silence is golden: lessons from Lululemon’s new CEO announcement
Lululemon. Fun to say, isn’t it? It’s also a brand that’s lately been fascinating to watch. Earlier this year, the luxury yoga apparel maker endured a back-bending PR fiasco when founder Chip Wilson...
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TARGET WINS WITH PINTEREST. DOES IT MATTER TO YOU?
Let’s start with this: If you’re a marketer and you’re not at least experimenting with Pinterest, you’re probably making a mistake. It’s visual, and people are visual. It’s relatively new, and people...
View ArticleSherwin-Williams Paint and Sundries Brands tap Marcus Thomas as digital...
CLEVELAND, February 25, 2013 – Sherwin-Williams Paint and Sundries Brands has selected Marcus Thomas LLC to manage digital agency of record responsibilities for its Dutch Boy®, Purdy®, Krylon® and...
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Facebook Home: Implications for Brands
The world’s largest social platform, Facebook, has been built around the mission of “giving people the power to share and make the world more open and connected.” Facebook is now expanding its mission...
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